In 2006, Sony created a groundbreaking commercial called “Paint” that didn’t rely on CGI for its visual effects. Instead, the team transformed a Glasgow apartment building into a massive explosion of color using 70,000 liters of real paint. The sheer scale of the project made it an incredible feat of planning and coordination. To achieve the effect, the production used over 1,700 timed explosions. Each blast sent paint flying in a carefully choreographed sequence, ensuring that the building was
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In 2006, Sony created a groundbreaking commercial calle…
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TikTokrandomly_brilliant
Sony ‘Paint’: The explosions of colour that covered a Glasgow estate
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Sony ‘Paint’: The explosions of colour that covered a Glasgow est…
Apr 26, 2024
BBC
𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗠𝗮𝘁𝗿𝗶𝘅 | 𝗙𝗮𝗰𝘁𝘀 𝗗𝗮𝗶𝗹𝘆 on Instagram: "Sony’s 2006 “Paint” commercial wasn’t CGI—it was a real explosion of 70,000 liters of color unleashed across a Glasgow tower block. Crews packed paint into giant air cannons, wired explosive charges, and synchronized every blast to create massive waves of liquid color. It took weeks of prep, hundreds of safety checks, and a full cleanup crew standing by. The result? A single, unforgettable shot showing color in its most chaot
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𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗠𝗮𝘁𝗿𝗶𝘅 | 𝗙𝗮𝗰𝘁𝘀 𝗗𝗮𝗶𝗹𝘆 on Instagram: "Sony’s 2006 “Paint” commercial wasn’t CGI—i…
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70,000 L of paint into one of the most insane ads ever made
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Technology🔹️Gadgets on Instagram: "The 2006 Sony Bravia Paint commercial is celebrated for its stunning visuals, featuring 70,000 liters of paint launched from cannons over a Glasgow apartment complex, set to The Rolling Stones' "She's a Rainbow." This 10-day filming project exemplified the brilliance of Sony's Bravia TVs and is considered a milestone in creative advertising. Comment your thoughts"
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