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YouTubeMighty Roar
Response Rate: How to Calculate it and Why It Matters (#AdMath)
One of the best things about direct marketing – such as digital marketing email, or direct mail – is that it’s possible to gauge whether your marketing is working or not. A basic number used to calculate the effectiveness of direct marketing is the response rate, which measures the percentage of people who found your message or offer ...
4.7K viewsApr 8, 2019
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