Building a FAR40 wheelset from start to finish— Chris heads R&D at NOBL, and after tireless development of new rims, a key part of his job is ensuring they build up flawlessly. These assurance are, of course, baked into the rim design process, but Chris always gets his hands on the first prototype build at NOBL HQ for that final sign-off. He chose a failsafe pairing of DT350 straight pull hubs, Sapim CX-Ray bladed spokes and black alloy nipples. Weight curious? Just 1351g. #rawsound #asmr #grave