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What is the BCG Matrix? Explained with Real Examples
Confused by the BCG Matrix? This video simplifies the concept using Indian brand examples like Amul, Paytm, and Ola. Learn how companies use this classic marketing tool to allocate resources across Stars, Cash Cows, Question Marks, and Dogs.
6 views2 months ago
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Sonia Pandey on Instagram: "Here’s a detailed explanation for each— 🔻BCG Matrix Think of the BCG Matrix as a way to organize your projects or tasks based on how much impact they’re making and how much potential they have to grow. You’ll spot your “stars” (high-impact, high-growth), your “cash cows” (steady and reliable), your “question marks” (risky but worth watching), and your “dogs” (low value, low return). It helps you focus your energy where it truly matters—in a way that’s smart, not scat
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