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@mostmemorablemedia on Instagram: "One of the most unintentionally philosophical ads of the 2010s came from Nike’s 2012 “#KobeSystem” campaign featuring Kobe Bryant and Kanye West. In the “Level 6: Beastion” segment, Kobe delivers the now legendary line, “Can you be a different animal and the same beast?” Kanye pauses, visibly confused, before firing back with, “What the **** does that mean, Kobe Bryant?” The exchange instantly became meme history, not because it was scripted to be deep, but bec
@mostmemorablemedia on Instagram: "One of the most unintentionally philosophical ads of the 2010s came from Nike’s 2012 “#KobeSystem” campaign featuring Kobe Bryant and Kanye West. In the “Level 6: Beastion” segment, Kobe delivers the now legendary line, “Can you be a different animal and the same beast?” Kanye pauses, visibly confused, before firing back with, “What the **** does that mean, Kobe Bryant?” The exchange instantly became meme history, not because it was scripted to be deep, but bec
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