What the Cracker Barrel backlash reveals about the power of branding
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PBSGeoff Bennett,Ali Schmitz
What the Cracker Barrel backlash reveals about the power of branding
Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized as sterile and out of step with the chain’s nostalgic image. Geoff Bennett discussed the rebrand, the backlash and the politics at play with ...
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