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If you lead with price, you train price shopping. Todd Gibson here, Founder of ASpark Solutions. I help home improvement owners and reps fix conversion leaks using sales psychology and clean systems. You’re in the home. They’re interested. Then they hit you with: “So what’s this gonna cost?” That’s usually a knee-jerk reaction, and it often means your upstream questions stayed too surface level. Most reps rush to a number. The moment you do, you commoditize yourself. Slow it down. “I’m not quite
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Be Customer Centric Its mportant to be customer-centered when approaching building relationships and maintaining customer retention in business. There is a great deal of significance in playing the long game by genuinely engaging with customers, understanding their challenges, and building unique relationships. Simply focusing on making one-time sales can commoditize the service and lack uniqueness, potentially leading customers to seek alternatives elsewhere. By investing time and effort into b
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