When I first started living a zero waste lifestyle I felt like I had to eliminate ALL my trash to justify the label. I was scared of calling myself an environmentalist because I didn’t feel worthy of the title. But I care about the environment and the people who inhabit it - I’m an environmentalist. I care about reducing my waste - I’m living a zero waste lifestyle. You don’t have to be perfect to earn a title, you just need to care! What do you think? Have you ever felt this way? #GoingZeroWast

Look inside the first waste-free grocery store in the US. Find it here: http://insder.co/2l37wht | Insider