400 brands partnered with Wicked. Most of them ended up just looking silly in the very large mix of logo slaps. Swiffer, I’m looking at you. 😅 The ones that actually worked though? They understood world-building. In the latest episode of the Stuff About Advertising podcast, I talked with Matt Kessler from @The Martin Agency’s Martin Entertainment about the difference between simply borrowing relevance and building into the world of the IP. Head to my bio to check out the episode! #advertising
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TikTokstuffaboutadvertising
400 brands partnered with Wicked. Most of them ended up just looking silly in the very large mix of logo slaps. Swiffer, I’m looking at you. 😅 The ones that actually worked though?
Stuff About Advertising(@stuffaboutadvertising). original sound - Stuff About Advertising. 400+ brands partnered with Wicked. Most of them ended up just looking silly in the very large mix of logo slaps. Swiffer, I’m looking at you. 😅 The ones that actually worked though? They understood world-building. In the latest episode of the Stuff ...
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