Supply Side Platform, SSP 101
3:05
YouTubePublift
Supply Side Platform, SSP 101
To define what is a Supply-Side Platform (SSP) is, one must understand how ad tech, the ad exchange, and how platforms play in completing fill rates from a demand-side platform to a publisher's website. In this episode, we break down SSPs and the landscape surrounding it. Learn more about SSPs here - bit.ly/3YLCnwM Video chapters: 00:00 - Intro ...
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