30K views · 95 reactions | Lesson learned: Lead the ride, don't follow.  Who of your friends would do the same? . . The Loam Wolf is currently testing the new Norco Sight VLT. We'd say it passed the water test.  Stay tuned for the full eMTB Roundup review coming soon! #SightVLT #eMTB . . : The Loam Wolf | Norco Bicycles | Facebook

2.8K views · 197 reactions | Island Vibes - A tale of kindered spirits. • "Elliot and I have become close friends - we live together and our careers paths complement one another’s. When we're filming it feels almost effortless; just two friends having fun, no pressure, no stress, just good times." ~ Cole Nelson Watch Island Vibes today: https://bit.ly/34f4330 | #NorcoBikes | Norco Bicycles | Facebook

2.5K views · 51 reactions | "Stage of the year!?" - Norco athlete, Jacob Tooke gives us a sneak preview of stage #1 of Saturday's NCES Canadian Championships in Panorama, BC., presented by Norco Bicycles! Norco Canadian Enduro Series and the BC Enduro Series #NorcoBicycles #CanadianEnduro #EnduroMTB #MTB #Enduro | Norco Bicycles | Facebook

2.9K views · 176 reactions | Sit back, grab a drink and behold the new Gold Standard with Bryn Atkinson. Video: Clay Porter Photo: Anthony Smith | Norco Bicycles | Facebook

Word on the street is that an advanced over-the-air update is here for Bosch SX motors. Norco's Fluid VLT just got a boost in performance - the Bosch SX can be upgraded from its standard 55 Nm and 340% support (its default factory setting) to up to 60 Nm and a 400% support ratio, while maintaining the same 600-watt peak output. The SX also gains access to the eMTB riding mode. This promises more traction, improved control and noticeably more confident handling in technical terrain. | Norco Bicyc

Adventure isn’t where you go, it’s how you get there. New Search Carbon models are here, featuring updated colours and the just released SRAM Force and Rival AXS premium drivetrains. VC: @mitchkaiser_ | Norco Bicycles