This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Are Murder Hornets Really That Deadly? 🐝⚠️

Evolve Insights on Instagram: "Murder hornets, officially known as Asian giant hornets (Vespa mandarinia), are among the deadliest threats to honeybee colonies. These hornets don’t just sting—they decapitate honeybees with their powerful jaws. Once inside a hive, a small group of hornets can kill tens of thousands of bees in just a few hours. Unlike honeybees, which rely on collective defense, murder hornets are heavily armored and almost immune to bee stings. Their attack strategy is simple but