Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the company’s chief marketing officer told trade media outlets.