Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception that the chain's coffee costs too much. New data out of JP Morgan on Thursday suggests he has a long way to go on this front.
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.
Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots ...
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