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AI is cheap, fast, and everywhere—eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, ...
According to the King’s Trust (formerly the Prince’s Trust), over 900,000 young people are out of work in the UK. This ...
The profit warning from the already beleaguered advertising holding company signals deepening troubles as macroeconomic ...
Emmins started his career handing out ‘lukewarm yogurts at train stations.’ He then set up pioneering agency Amplify, which ...
Gen Z loves soccer, but in different ways from previous generations. Rodrigo Coelho of Momentum Worldwide explains how brands ...
Amazon and Walmart are turning July’s sales window into a high-cost, unavoidable battleground where brands have to plan ...
Scopely and indie agency Omelet have launched ‘The Dice Life,’ a new campaign for Monopoly Go that swaps out standard user-acquisition pitches for a full-blown sitcom parody, complete with an original ...
Sam Liu is known for his globetrotting lifestyle and deep network across cities such as Hong Kong, London and DC and, on the ...
In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...
From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not ...
To that end, Matchroom launched its new visual identity with a global out-of-home campaign featuring the strapline ‘Ordinary ...
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