While debate intensifies about the extent to which AI will impact creative production, Ipsos’s Pedr Howard is utterly certain ...

According to the King’s Trust (formerly the Prince’s Trust), over 900,000 young people are out of work in the UK. This ...

The profit warning from the already beleaguered advertising holding company signals deepening troubles as macroeconomic ...

Emmins started his career handing out ‘lukewarm yogurts at train stations.’ He then set up pioneering agency Amplify, which ...

Gen Z loves soccer, but in different ways from previous generations. Rodrigo Coelho of Momentum Worldwide explains how brands ...

Scopely and indie agency Omelet have launched ‘The Dice Life,’ a new campaign for Monopoly Go that swaps out standard user-acquisition pitches for a full-blown sitcom parody, complete with an original ...

Amazon and Walmart are turning July’s sales window into a high-cost, unavoidable battleground where brands have to plan ...

Sam Liu is known for his globetrotting lifestyle and deep network across cities such as Hong Kong, London and DC and, on the ...

In a targeted approach, the work from ad agency Uncommon is for the insurance brand’s customers with high-value properties ...

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...

Gamers rejected the model of ads interrupting gameplay. Wiktoria Wójcik at inStreamly explains how the industry responded, shaking up the traditional advertising model along the way.

From Oscar-winning content to building a brand creatives love, Damian Bradfield reflects with Tim Healey on why scarcity, not ...