The Univ. of Maryland is expected to hire Atlanta Braves SVP/Business Strategy Jim Smith as the school’s next AD.

The PGA Championship has added further enhancements to its tournament app this week through its technology partner, CapTech.

Ex-NFL VP/Club Business Development Laura Lefton is joining the USTA in a newly created role overseeing ticketing and premium ...

Ole Miss and Sodexo Live have extended their two-decade-plus food and beverage relationship for another 10 years.

NFL teams released their schedules in full Wednesday night with a number of creative videos, but it was the Chargers -- the ...

Dick’s Sporting Goods has agreed to buy Foot Locker for roughly $2.4B as the big-box retailer seeks a bigger global presence ...

The Chiefs and Cowboys are still the NFL's TV bell cows but the Commanders are scheduled in eight nationally televised games ...

Netflix co-CEO Ted Sarandos joked to SBJ the company’s plans to top Beyonce would be a surprise, before saying the halftime ...

Kenvue Brands is doubling down on its use of hockey to market its Tylenol pain relief products in Canada, adding a multiyear ...

The May 14 edition of the SBJ Tech newsletter features an interview with the PGA Tour about its efforts to improve fan ...

Two of LIV Golf’s most high-profile players were sporting new brand logos on their clothing on Wednesday ahead of the PGA ...

The NBA could be open to playing its All-Star Game earlier in the season as perhaps another way to coerce players to take the ...