Medical marketers can import Swoop’s audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

New data reveals that social media makes crisis comms profitable for Tea, Astronomer, Dunkin’ and more.

Adult beverage brands are working around lower alcohol-consumption rates by highlighting influencer partnerships, no-alcohol options and lower calories.

But now, brands are celebrating Swift’s long awaited return with her 12th studio album by burning, not red, but orange.

The Kansas City Chiefs tight end is building his own brand and personality outside of the NFL and his superstar girlfriend, ...

Melissa Luke, Lauren Plate and Kate Fisher were also named as EVPs to bolster Weber’s North America health leadership.

A new kind of AI is empowering PR tools to perform complex tasks by themselves, eliminating many of the skills barriers that ...

American Eagle has reportedly removed several videos from its social media channels associated with the brand’s Sydney Sweeney Has Great Jeans campaign, following backlash. The clothing retailer’s ad ...

The honorees will be celebrated at a gala dinner in New York City on November 20.

Hardage, who was inducted into PRWeek’s Hall of Fame in 2015, passed away on Saturday.

Salon brand Great Clips is launching a search for a Chief Back-to-School Officer, where one standout student will receive $10,000 for an education fund and free haircuts for the school year from Great ...

E.l.f. Beauty is the latest brand to face intense criticism online for its campaign and unique choice of influencer ...