Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their ...

At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building, and campaign measurement ...

Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections ...

Highly placed sources have told exchange4media and IMPACT that Hemant Shringy will be joining Wondrlab as the Chief Creative Officer and Managing Partner, starting next week. Shringy is the former CCO ...

From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work ...

BAG Convergence has announced the appointment of Sushant S Mohan as Chief Business Officer and Group Editor. With a career ...

Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.

Havas Play India, the sports, entertainment, and content arm of Havas Media Network India, has announced that Uday Mohan will now oversee both Havas Media India and Havas Play India as COO, ensuring ...

Raymond Group The men’s fashion major officially kicked off a search for its full media mandate around March-April, inviting ...

With consumption peaking and competition bubbling over, brands like Coca-Cola, PepsiCo, and the newly revitalised Campa Cola are pulling out all the stops to dominate fridges, shop shelves, and ...

According to Thakkar, “Fifty million households are already on CTV and the next wave is coming fast.” He explained that around 10 per cent of India’s 500 to 600 million smartphone users form the ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...