From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work ...

BAG Convergence has announced the appointment of Sushant S Mohan as Chief Business Officer and Group Editor. With a career ...

Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.

Havas Play India, the sports, entertainment, and content arm of Havas Media Network India, has announced that Uday Mohan will now oversee both Havas Media India and Havas Play India as COO, ensuring ...

Raymond Group The men’s fashion major officially kicked off a search for its full media mandate around March-April, inviting ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative ...

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more ...

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s viability, say experts ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...