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Marketers are racing to harness the transformative power of AI in DTC healthcare advertising, but they also recognize the need to do it responsibly. This podcast will guide you on how to do both.

Technologists and marketers have started to address one of its primary blind spots: the near-exclusion of medical journals from the HCP programmatic mix. Will doing so help the widely hailed — and ...

The Supreme Court ruled 6-3 to uphold a provision in the Affordable Care Act that requires health insurers to recommend preventative services at no cost to patients. Some of these services include ...

To many people, attention-deficit/hyperactivity disorder (ADHD) is considered only a problem for children — a phase they go through on the way to adulthood. However ...

President Donald Trump’s One Big Beautiful Bill Act, sprawling legislation to extend his tax cuts and enact much of his ...

The new members of the Advisory Committee on Immunization Practices began their tenure Wednesday by shifting the posture of ...

Millions of people are expected to lose access to Medicaid and Affordable Care Act marketplace health insurance plans if ...

PatientPoint’s Project Futurama featured discussions on staying relevant in a digital age dominated by virtual healthcare and ...

In Cannes last week, creative leaders from Area 23, The Bloc, Eversana and MMC joined MM+M in the Palais basement to walk the ...

The long-term health care industry is facing a double whammy from President Donald Trump’s crackdown on immigrants and the ...

Nearly seven months after the fatal shooting of an insurance CEO in New York drew widespread attention to health insurers’ ...