AI is being hyped as the magic tool to give small and medium size businesses a lift when it comes to competing with others, but a recent study of 750 SMBs suggests otherwise. Could it come down to ...

With "F1: The Movie," Apple’s Original Films unit scored its first big commercial hit as a theatrical film producer -- pulling in $55 million domestically and $88.4 million internationally, per IMDb’s ...

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...

At best, hashtags are harmless. At worst, they make your brand look out of touch with current best practices and user behavior. Don't waste strategic brainpower on them.

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

That is, get an AI agent, which creates massive efficiency for the foundation of advertising. But where does its role begin -- and end?

FASTs are familiar channels for boomers, especially when it comes to channel-surfing of legacy TV. Younger demographic groups ...

Dating app Bumble announced Wednesday that it plans to lay off 30% or 240 of its employees, highlighting a recent trend in ...

A Maryland state court judge dismissed Compass Marketing's complaint against Omnicom. Compass plans to amend its allegations.

AtData is providing email verification based on behavioral signals, identity changes and threat indicators, the company says.

If you've never heard of agency tech developer Accountability, I recommend you listen to my conversation with new CEO Judd ...

In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtained ...