While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...