CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...