Articles written by Vyshak Venugopalan ...

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the ...

It’s an unusual move for a category that often reduces peace of mind to a bullet-point promise. And in an industry frequently accused of ghosting customers post-purchase, Policybazaar is betting on ...

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...

Articles written by Rahat S Khan ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

The latest ad films and campaigns from brands like Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana ...

From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, ...

Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

Our weekly roundup of the latest appointments and account wins news from Eggfirst, Times Music, Hakuhodo India, Sam ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second office location in India. The adtech player already has an office in ...