India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, ...

Masoom Minawala has called it a day at Schbang MMaximise after a two-year stint. After turning Schbang MMaximise into a ...

The agency mandates it received cover diverse areas, including brand strategy, brand identity, product campaigns, digital ...

To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...

IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, ...

The playful announcement was revealed as part of Pocket FM’s April Fool’s Day campaign, adding a touch of humour to the day.

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...

Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and ‘Mondelez India Foods’ with 380 ...

Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ...