AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

X will reportedly begin assigning an “aesthetic score” to ads, and so-called “beautiful ads” with better scores will actually ...

"We have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

As the line blurs between SSPs and DSPs, forget the drama, says Nexxen's Kara Puccinelli. The question should be: Is the tech ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for ...

The Trade Desk, which is not a SaaS company, is at the whims of fickle marketers and agencies. That’s why, when the market ...

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...

The Marketing Efficiency Ratio (MER) is a data-driven advertising metric that’s been around for many years but is now ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...