Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent ...

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, ...

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are ...

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost ...