In this week's edition of MarTech+ Cross-selling and upselling have transitioned from traditional sales tactics to ...

Cdp: Cross-selling and up-selling strategies have undergone a transformation, shifting from the sole domain of salespeople to that of marketers. A pivotal driver of this change has been the rise of ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Elon Musk's xAI chatbot, Grok, faced a brief suspension from X after alleging that Israel and the United States were ...

Explore the significance of APIs in Marketing Technology. Learn how Application Programming Interfaces facilitate data ...

Devyani International, a Pizza Hut and KFC operator in India, experienced a significant 88% drop in first-quarter profit due ...

Tariffs: For large firms with big bank balances, workers ensconced in a job and households near the top of the income ladder, ...

Epic Games won a partial victory in an Australian court, with the judge finding that Apple and Google misused market power to ...

Famous Innovations has expanded its Delhi team with three senior appointments to enhance creative and strategic capabilities.

Saatchi Propagate India has appointed Saurabh Mankhand as EVP and head of consumer experience to strengthen its leadership ...

Bata aims to elevate Floatz, conceived in India, into an Rs 800-crore brand within five years, buoyed by its rapid growth to ...

Hindustan Unilever Limited has gained shareholder approval for the demerger of its ice cream segment, including popular brands like Kwality Wall's and Magnum, into a new independent listed company.