Stock investors have been bullish on Robinhood's push into tokenization and other new product offerings.

Robinhood ( HOOD -1.27%) is bringing stocks to the blockchain in the E.U., opening up new revenue streams and more trading options for clients. In this video, Travis Hoium explains why this is a big deal for Robinhood's growth and disruption plans.

The financial-services platform is making a smart move by getting deeper into cryptocurrencies, analysts say, as it will expand its customer base.