Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch Liquid Blush and Tinted Lip Oils. With Rare Eau de Parfum, Selena Gomez’s ...

Benny Blanco confessed to wearing Selena Gomez's perfume "all over" to remember his love. See the sweet moment.

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Sweet date nights are anything but rare for the couple, who joined forces to promote Selena’s new fragrance with a baking ...

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at Sephora (with early app access on Aug. 6). She's also introducing Fragrance ...

It's no secret that Selena Gomez and Benny Blanco love spending time together in the kitchen, and they recently shared one of ...

Chances are you’ve seen your favorite celebrities make waves in places beyond the stage and movie screen. Hollywood’s most ...

Selena Gomez's beauty brand, Rare Beauty, just launched its first perfume - here's why it's making positive waves within the world of beauty inclusivity.

With Rare Eau de Parfum, Selena Gomez’s brand has stepped into the world of fine fragrance for the first time, and I haven’t been so impressed with a celebrity perfume in years.

Selena Gomez teased the future of Rare Beauty amid online speculation that the “Only Murders in the Building” star may have been planning to sell her famed beauty brand.