PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hair fragrances, unlike traditional perfumes, don’t have alcohol in them so won’t dry your hair out. Shop our favorites from ...

"Several cashiers in our bakery suffer from asthma, and this time of year can be particularly challenging for them due to the ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

The right fragrance can add a layer of luxury to your signature style. Those who start their day by spritzing on their ...

People spotted the fragrance in the store's line-up and quickly noticed the 'inspiration' behind this 'intoxicatingly sweet' ...

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and ...

It’s been a long time since we’ve seen anything new from Chanel’s fragrance line; eight years to be exact. But good things ...

Jo Malone fans are racing to buy five of the brand's bestselling perfumes for a little over 40p each. The Jo Malone London ...

A little-known hack has left many shoppers happy about a perfume atomiser “perfect” for holidays. One excited fan shared ...

"This smells like feminine luxury. It’s such a complex fragrance. Beautifully crafted. I know fragrance is deeply personal, ...

Kmart fans are rushing to stores after a viral list revealed that the budget retailer's affordable perfume range includes ...