NIL spending is expected to grow exponentially in college basketball next season, and this legendary ESPN analyst isn't too ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

High school recruiting in Wisconsin is about to see a major shake up. The Wisconsin Interscholastic Athletics Association ...

In a transformative shift that could redefine the structure of college athletics, the University of Kentucky has become the ...

The premier business information and networking series in Southeast Wisconsin. It presents CEOs and other top business ...

College football superstar Shedeur Sanders fell deep into the 2025 NFL Draft, and it certainly cost him quite a bit of money.

Jim Cavale, founder of Athletes.org, joins CBS 42 News to discuss recent NIL lawsuit settlement The right-wing network is ...

The surprise transfers of brothers Nico and Madden Iamaleava have prompted fresh questions about contracts and name, image ...

The UCLA Bruins have made national waves in the world of college football, securing the commitment of four-star quarterback ...

The Wisconsin Interscholastic Athletic Association on Friday approved an rule change that will allow student athletes to take ...