Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative to third-party cookies.

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying the shift to a post-cookie ad world. But despite the change in stance, ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

One of the most popular browsers said it would change how it handles your cookies. But Jamey Tucker found out that's not ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

The sudden warning is all due to the app being a danger to digital privacy.

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to ...

Google recently announced it's reversing course on promised changes to simplify how users manage these digital trackers, ...