Froot Loops, Ferrero and WK Kellogg Co
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Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially through big acquisitions in the U.S.
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WGAL on MSNFerrero to acquire WK Kellogg in $3 billion dealFerrero, the parent company of Nutella, is swooping in on WK Kellogg in a deal worth over $3 billion. WK Kellogg is the company behind famous cereals like Froot Loops, Frosted Flakes and Rice Krispies.
The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.
With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S. version against two dye-free formulas to find out — does color actually change the flavor?
The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. The acquisition is set to bring the publicly traded maker of Froot Loops,
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