Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Jan 7 (Reuters) - German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new ...

Adidas has a rich history in F1, sponsoring both the Footwork and Larousse teams in the 1990s. In 2023, the company emerged as a possible title sponsor for Red Bull's second team, then known as ...

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Adidas will provide what Mercedes call a ...

Adidas. Puma is all over the world of motorsport, arguably the definitive apparel brand of this generation in the field. They’ve long carried an overall license with F1 itself and have a number ...

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The ...

Mercedes Formula 1 star George Russell has teased a new partnership ahead of the 2025 season following Lewis Hamilton 's exit ...

The Mercedes-AMG Petronas F1 Team has officially partnered with Adidas as its newest Official Team Partner, marking the ...

As the Official Team Partner, Adidas will design and produce a complete range of apparel, footwear, and accessories for the Mercedes-AMG PETRONAS F1 team, encompassing drivers, mechanics ...