The Boricua superstar’s brilliantly innovative album promotion showcased the island’s beauty, history and culture … and took just days to create.

Explore how 'Tracking Bad Bunny' won the Grand Prix at Cannes Lions through a creative treasure hunt that highlights Puerto Rico.

Bad Bunny has spoken out against ICE after seemingly witnessing anti-immigrant raids on the streets of Puerto Rico.

PS Shopping Director Sarah Wasilak reviews the viral Adidas Originals x Bad Bunny Ballerina Sneakers and shares how they feel ...

A scavenger hunt around Puerto Rico for Bad Bunny's latest album earned Rimas Entertainment the Entertainment (Music) Grand ...