Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

CEO Brian Niccol explains the company’s pivot back to its roots.

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Starbucks announced this week two new drinks on its menu for a limited time in celebration of Valentine's Day.

Customers using the Starbucks app will now be restricted to 12 items per order as the company tries to reduce wait times and strain on its staff.