YouTube's rise as the top streaming platform on CTV screens has been driven by such changes as older viewers and longform content.

A YouTube executive needed only 27 minutes to make the case that the company is taking over all aspects of how people create ...

YouTube at 20: The video platform transformed screen entertainment. Now it could change a lot more The platform that changed the very meaning of electronic communication is now a dominant TV platform ...

Andreas Briese, director for Germany and regional director for Central and Northern Europe at the giant video platform, highlighted newer opportunities for TV in the opening keynote at NATPE Budapest.

YouTube anticipates further industry innovation and expansion given its growing dominance and continuous investment in podcast-related content, the firm said. This article first appeared on GuruFocus.

During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive ...

Netflix is looking to capture some of YouTube’s lightning in a bottle with video podcasts. Executives at the streaming giant want to make video podcasts the next format available on the service ...

How Changing Viewing Habits Have Fueled YouTube’s TV Dominance 2 weeks ago The Trade Desk’s CTV OS Needs More Than Advertiser Appeal to Succeed 4 weeks ago ...

YouTube continued to be the dominant streaming platform of the bunch, accounting for 12.4 percent of time spent with TV in April, up from a flat 12 percent in March.

YouTube might be planning a big redesign of its TV app's homepage The new layout will reportedly incorporate more streaming services Creators will be able to display their content in episodes and ...

Netflix rightly gets a lot of the attention for winning the streaming wars, but that obscures the dominance of what is the leading online entertainment player for many viewers: YouTube. The ...

YouTube’s dominance debunked? TV is still the king of the ad world, say industry experts According to industry leaders, the advertisers are riding on the back of a misnomer that YouTube – the ...