Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.

During Samsung Unpacked 2025, we heard that the Galaxy S25 series phones have a "custom" (sort of) Qualcomm Snapdragon chip to power its features. That's pretty cool — we know Snapdragon chips perform well and we've seen what building an AI-tailored SoC allows in Google's Pixel phones.