The enormous growth of generous return polices for online purchases is a factor in the digital retail giant's decision to end the benefit for its membership fee-paying customers.

Amazon began offering Try Before You Buy as a beta program under the name Amazon Prime Wardrobe in 2017. It debuted with 1 million items across name brands like Levi’s and Adidas. Amazon expanded the service’s availability to more Prime customers less than a year later.

Prime Try Before You Buy let customers pick a few items to be sent, and only pay for what they decided to keep.

Amazon is cutting its “Prime Try Before You Buy” service, which officially launched in 2018. The service allows Prime members, who are shopping on Amazon, to select clothing, shoes, jewelry and accessories to try on before making a purchase.

According to The New York Post, Amazon is ending its Prime-exclusive "Try Before You Buy" service, which allowed members to have certain apparel items shipping to their door to try on before completing the purchase. If the customer wasn't satisfied with the item, it could be returned at no cost.

Amazon is getting rid of its Try Before You Buy service, which lets Prime members try on select clothing, accessories and shoes before buying the item

Shoppers are disappointed after Amazon announced the end of its popular ‘try before you buy’ scheme. From same-day delivery to being the go-to online store for pretty much anything, the retail giant has a loyal customer base. In particular, those who sign up to Prime can get a range of privileges, including exclusive discounts and Prime Video.

Amazon has confirmed that they plan to axe one of the popular Prime services in the coming weeks. The online marketplace will be ending its 'Try Before You Buy' scheme that is on offer to Amazon Prime members. The scheme allowed shoppers to try out clothing items, shoes and accessories at home before purchasing the products.