WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t ...

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Wednesday brought wind of intriguing news in the media and entertainment realm, as Warner Bros. Discovery announced they ...

This summer promises a boatload of TV coming our way, be it old favorites or new obsessions. Beloved smash hits like Squid ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.