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Max is going back to name HBO Max

The streaming platform Max is getting a new name: its old name, HBO Max

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

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Old is new again: Max is going back to the name HBO Max

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max was an all-time bad rebrand

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Max to be renamed HBO Max. The name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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Max Is Changing Its Name Back to HBO Max (Again)

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Is the New ‘Final Destination: Bloodlines’ Movie Streaming on Netflix or HBO Max?

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t wait to see what new, irrational phobia those Final Destination freaks instill in us this time!

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The 50 Best Movies on Max Right Now

In addition to new Warner and HBO films, the streamer has a treasure trove of Golden Age classics, indie flicks and foreign films. Start with these.

HBO Max New Movie Brings You Back to 2010 and One of Its Best Movies

The latest new HBO Max movies include one of the 2010's very best movies and one of the best Leonardo DiCapprio movies ever.

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Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

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HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

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Max has a new name. Again

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company originally rebranded the service as HBO Max in 2020, having pivoted away from the previous name HBO Now, which it announced in 2015. (WBD is also CNN’s parent company.)

Max top 10 movies — here’s the 3 worth watching right now

A new month means plenty of new movies are blooming across the best streaming services. To figure out what to watch next, Max's top 10 list is a great place to start, offering a quick snapshot of what the platform's sizeable subscriber base considers the most buzzworthy movies.