Global demand for matcha tea, luxuriously sweet Dubai chocolate and healthy quinoa has been soaring. But did you know about the hidden environmental impact of these food fads? Mild milk chocolate on ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

These matcha pistachio popsicles infuse the earthy flavor of matcha powder, the rich and nutty flavor of pistachios, and the ultra-creamy flavor of coconut cream, all in one refreshing treat. Pete ...

Byron crafts a delicate matcha-infused crepe cake layer by layer—steaming batter, spreading thin crepes, brushing matcha cream, and stacking with precision. He explains how to keep edges clean, ...

Matcha is a powder made of finely ground green tea leaves from the Camellia sinensis plant. Its origins can be traced back to ancient China. Farmers grow the plants in the shade for much of the time, ...

Global matcha prices are surging due to poor weather in Japan, rising global demand, labour shortages, and steep US tariffs on imports from Japan and China. The Japanese government has been trying to ...

If you’re a matcha lover or looking to dive into the world of this vibrant green drink, Riyadh has some of the best spots to satisfy your matcha cravings! Whether you’re after a calming hot matcha ...

Matcha has well and truly made its mark on Budapest. From minimalist tea houses to playful new cafés, the city now offers plenty of spots where you can enjoy this vibrant green drink in all its forms.

Ito En (ITONF), Japan's largest tea company, is raising prices on its premium matcha productsby up to 100%starting September 1. This move comes as global demand continues to outpace supply, with ...