News

When Did HBO Change to HBO Max? What We Know as Service Renamed Again
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Max is now HBO Max, again — here's how it could impact you
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and ...
The rebrand that went full circle: HBO Max to new HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
USA Today9d
Old is new again: Max is going back to the name HBO Max
What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons ...
Yahoo7d
HBO Max Name Change: Max Will Revert To Its Former Name
What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros. Discovery streamer will once again be called HBO Max. The news was ...
Max streaming service is reviving the HBO name — the one it discarded two years ago
Warner Bros. Discovery says it is changing the name of its Max streaming service to HBO Max later this summer. It represents ...
The Washington Post9d
Max will become HBO Max (again)
Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020.
Yahoo9d
Max is now HBO Max, again — here's how it could impact you
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...