As one of the highest-paid models in the world, Bella Hadid has always been a trendsetter when it comes to fashion and beauty ...

Another added: “Girl, why is your GRWM to evacuate you putting makeup on and not packing?” A third was even more direct: “‘GRWM’? There’s people that are dying??” The meeting point ...

One such entrepreneur is Maryann “Mae” Layug, the founder and creative director of Chromaesthetics, the company behind Get Ready With Me Cosmetics (GRWM). “It all started with content ...