TAP is growing its business by strengthening its top brands. In the United States, Coors Light, Miller Lite and Coors Banquet kept more than 80% of their market share gains from the past two years.

they're about 1,000 times smaller than Molson Coors — which produces Coors Light and other household brands like Miller Lite and Blue Moon. Coors Light ran its "Case of the Mondays" ad on Super ...