Teddy bears and stuffed plushies have long been a mainstay in toy collections. But today they don’t talk back in a child’s imagination — they talk through built-in AI chatbots.

Get ready to return to the Hundred Acre Woods as Hot Toys reveals their new Winnie the Pooh Balloon Cosbi Collection ...

Wicked: For Good is making a major impression in theaters after the first Wicked movie took fans by storm. The world of Oz ...

Children's and consumer advocacy groups are urging parents not to buy AI-powered toys during the holiday season.

Mattel Studios, Sony Pictures Entertainment, and Escape Artists have announced they’ve tapped Phil Johnston to write a View-Master live-action feature film. They say the film, based on the 3D-image ...

Mattel Inc. and Hasbro Inc. will produce toys, collectibles, games and role-play products based on Netflix Inc.’s popular KPop Demon Hunters film. The first products from the collaboration will be ...

Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for KPop Demon Hunters as the franchise continues its march across media and consumer categories. The animated ...

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products throughout 2026. By Alex Weprin Senior Editor The company says that Mattel and ...

Toymaker Mattel Inc. (NASDAQ:MAT) will team up with OpenAI to test the ChatGPT maker’s artificial intelligence video model, Sora 2. OpenAI’s CEO, Sam Altman, announced the collaboration at the company ...

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Mattel (NASDAQ:MAT) is a prime example of a consumer products company that is leveraging artificial intelligence in innovative ways to improve its business. The toy giant is using AI to design toys ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...