KO's asset-light bottling shift boosts margins and efficiency, with local focus helping offset global disruptions.

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Coca-Cola’s second quarter results reflected a stable performance in a shifting consumer landscape, with the company meeting ...

Coca-Cola’s premiumization strategy is most evident in its product innovation and marketing initiatives. The company emphasized the success of higher-end and health-focused products such as ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).

Chief Marketing Officer Marcos de Quinto revealed the creative campaign at a media event in Paris. The "One Brand" global marketing strategy brings together Coca-Cola, Coca-Cola Light/Diet Coca ...

Coca-Cola makes use of seven digital centres in different parts of the world to focus on the following areas: Business Intelligence, data analytics, digital insights, digital marketing, and better ...

As Coca-Cola leans into premiumization, rivals like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are stepping up their game with strategic moves aimed at capturing a larger share of the high ...