During the SXSW premiere, the duo discussed their connection to their respective characters and Feig's "curveball idea" of shooting in Italy. Kendrick previously told PEOPLE in October that reuniting with Lively on set was "lovely.

Paul Feig spoke out at SXSW after YouTuber Melanie King claimed Lively, 37, was afraid to walk the red carpet because Kendrick, 39, was upset with her.

Kendrick’s costar Blake Lively was also in attendance at the SXSW premiere of “Another Simple Favor.” For the occasion, Lively wore two latex looks by Reneé Masoomian that consisted of a blush sheer coat dress she arrived in and later removed to reveal a corset and a maxi skirt with lace trim at the hem.