Feel like you're sitting through more ads on Prime Video? Well, it's not your imagination. The streamer has quietly ...

Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about ...

Amazon has confirmed that it'll double the ad time on Prime Video, a commitment that the company made to its investors late last year.

A new report claims that Amazon is increasing the amount of time you'll have to spend watching ads on Prime Video.

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That ...

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than ...

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.